When Steve Jobs died the internet exploded.
His name was unavoidable on Twitter and Facebook.
The public outpouring of praise and admiration for him, his success, and how he revolutionized modern technology was overwhelming.
The way people were reacting, you’d think they’d received their Apple products for free as a gracious gift directly from the hands of Jobs himself, or that they spent Sunday afternoons with Jobs shooting the shit over some football and beers.
Personally, I found the outpouring annoying.
I’ve always liked Apple products just fine (the ones I could afford, anyway). And as someone who used a Mac for about 10 years spanning my time as a collegiate journalist and as a real-world journalist — before switching careers (and computer brands) — I always found myself defending and touting Macs to PC die-hards (remember them?).
A few years back I even got an iPod. It’s supremely wonderful. And I still do want a Macbook Pro.
But those are just products.
Steve Jobs, on the other hand?
I never cared about him one way or another. I was aware of him, however. I knew his name, at least.
To me, it wasn’t until the media and general public went into full-on gush mode over him that I developed so much as an opinion regarding him.
But the opinion isn’t really about him so much as it’s about mentality of praising him as nearly godlike simply because he helped bring us a bunch of touch-screen computerized handheld devices.
It’s bullshit.
Nowadays, very, very few people, IF ANY, get the kind of unconditionally-beloved treatment Jobs has been getting, even in death. All it takes for most people in the spotlight is to say one politically incorrect thing once, or do something borderline mean once, and their image is ruined forever by the media.
And there was at least one good piece to come out following Steve Jobs’ death (via Gawker, which, while I’m sure there are others, does well to summarize the viewpoint) that outlined his flaws and the negative things he did over the course of his career. Yet, even it was titled “What Everyone Is Too Polite To Say About Steve Jobs.”
Too polite? Really??? Since when exactly have people in the internet age been polite?
Why not title it, “Steve Jobs Was Actually An Asshole, But No One Gives A Shit Because He Gave Us Fun, Glowing Toys To Play With.”
Because that’s really the bottom line.
The funny thing is that a reaction piece in Forbes defending Jobs’ flaws that were listed in the Gawker article, nearly serves as a companion piece via contrast to prove the point that no one cares what kind of guy Jobs was because he produced a good product.
Nonwithstanding, I was amused the reaction sequence:
Internet: ‘Steve Jobs died! NOOOOO!!! iPods, iPads, and MacBooks are awesome! I’ll miss Steve Jobs!
Gawker article: ‘Actually, you’d probably hate Steve Jobs if you actually knew him. Dude was a total prick. Sweatshops and everything.’
Forbes article: ‘Yeah, actually? Being a prick is what made him and his products awesome. Suck it.’
My question is where was all the praise before he died? If people cared about him and his legacy at the level the reaction to his passing would have us believe, where was that, even to a slightly lesser degree, before he died?
And don’t tell me that simply buying Apple products while he was alive served that purpose. No one making purchases at an Apple Store, or downloading songs off iTunes, is doing so thinking, “Thank you, Steve Jobs. This is awesome and I will remember you forever.”
I didn’t know Steve Jobs, so I refuse to join in the gushing about him or the defense of his flaws, and I tend to think it’s foolish that others have done so to the level they have.
Apple’s products are, in fact, pretty awesome, but at the end of the day, they’re just products.
